Event Launch Collection FW2020 

Road Map:

 Creative Concept 

 Content Creation 

 Immersive Technology Solutions 

 Omnichannel Strategy 

Antony Morato was undoubtedly one of the protagonists of the last edition of Pitti Uomo (scheduled from the 6th to the 10th of January) with a unique special event, which could perfectly embody his metropolitan, clubber and technological man.


The Neapolitan company has chosen INSIGHT - Creative & Technology People as its strategic partner, with which it is setting out a path aimed at giving the brand a multichannel and innovative vision with respect to the target audience.


"OXYMORON" is the creative idea that our agency has devised to assemble the FW2020 collection lines, which are characterized by "combining styles and words, which express contradictory concepts", within a single concept. 


Insight characterizes its events thanks to its technological touch. In this case, a 360-degree immersive experience was developed inside the Church of S. Stefano al Ponte that accompanied the guests throughout the evening.


"The guests were immersed in the key elements that inspired the 4 collections. Textures, images, colours, objects, fonts, etc. This was done with the idea of combining the fashion show with a visual storytelling that could excite and engage guests in an innovative way" declares Davide Scafuro, Creative & Tech Director of Insight.


Antony Morato, with over 100 million turnover, 70 proprietary stores and 1600 multibrand stores, 400 employees, claims his "Neapolitan" Italian character with an ambitious project aimed at growing internationally.

"Our presence in Florence represents an important element in the development of the brand internationally" explains Lello Caldarelli, president and creative director of the brand - "and for this reason we have decided to propose a unique and innovative event compared to the previous ones.”

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