Event Launch 2020
Bvlgari Fragrances, born in 1992, has become an important asset for the Roman Maison, capable of giving universal visibility to the brand and reinforcing its stylistic codes thanks to its consistency with the universe of jewelry.
For the new 2020 launches, Bvlgari Fragrances relies on Insight - Creative & Technology People - with the intention of telling their top customers about the new projects aimed at strengthening the link between haute parfumerie and haute joaillerie in an innovative way.
To meet this need, our agency has devised a multisensory concept combined with a storytelling presentation in order to immerse guests in the core values of the brand. In addition, a magnetic levitation display has been designed by our technological hub, able to make the new Bvlgari fragrances "float".
Valeria Manini, general manager of Bulgari's Perfumes division, defines, during an interview with Sole24ore, the importance of a synergy between the world of perfumes and jewellery, «so strong and successful that today it is a unique example in the world of great jewelers»