"Elegance is not about being noticed, it’s about being remembered". The Emporio Armani collection follows literally the philosophy of its creator, simple and informal lines, which leave their mark by giving a touch of elegance, becoming one with the wearer.
On the occasion of the twelfth edition of the Design Week Festival, Emporio Armani presents the new AUTOMAT RADIO project, an independent online radio station, live streaming, in an original music truck.
Automat Radio powered by Emporio Armani is an innovative format, in complete agreement with the theme of Design Week Festival 12, #walkthrough, proposes a model of avant-garde cultural entertainment and underlines the invitation to a conscious crossing of places, styles and experiences that will frame the Milan design week. In this context, Automat Radio, with its own truck, travelled around Milan through the various districts of the Fuorisalone every day in a different location, stopping at the key points of the Design Week to intercept international artists, designers and influencers.
Automat Radio toured the main European cities to oversee summer events and festivals: Barcelona, Berlin, Amsterdam, Anversa, Ibiza, Paris and finally London, on the occasion of London Fashion Week.
For this project, Emporio Armani relies on Insight - Creative & Technology People to develop a digital tool capable of increasing engagement during the stages of the tour, to encourage customers to try out and share the new Emporio models on social networks.
Our agency has created a digital totem capable of creating a real-time, "shareable" HD gift on the main social networks.
In this way we also supported the creation of an ad hoc CRM for this activity, profiling thousands of people interested in the product.